Jack Trout on Strategy Author: Jack Trout Manufacturer: McGraw-Hill ListPrice: $19.95 Offer: $13.57
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right Author: Jack Trout Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53
The New Positioning: The Latest on the World's #1 Business Strategy Author: Jack Trout Manufacturer: McGraw-Hill ListPrice: $12.95 Offer: $10.36
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $20.75
The Fall of Advertising and the Rise of PR Author: Al Ries Manufacturer: Collins Business ListPrice: $14.95 Offer: $10.17
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley ListPrice: $45.00 Offer: $29.70